The Department of the Interior and Local Government (DILG) is prohibiting the display of photos and names of local government officials in posters or streamers, particularly in the announcements of activities related to the government’s Pantawid Pamilyang Pilipino program (4Ps).
DILG Secretary Jesse M. Robredo said he issued a directive to provincial governors and city and municipal mayors upon the policy recommendation of the National Advisory Committee on the Pantawid Pamilyang Pilipino program, which is composed of different line agencies of the government headed by the Department of Social Welfare and Development (DSWD).
In the recommendation to the DILG, the advisory committee observed that photos and names of local officials are seen displayed in the announcement streamers and posters of the 4Ps.
“In the spirit of good governance, transparency and accountability in the implementation of the poverty reduction programs of the national government, the display of photos/pictures and names of government officials in posters/streamers in the announcements of 4Ps-related activities is hereby prohibited,” said Robredo in his directive to local government officials.
The Pantawid Pamilyang Pilipino Program (4Ps), also known as the Conditional Cash Transfer Program (CCT) being spearheaded by the DSWD, aims to alleviate the quality of life of impoverished Filipinos by giving cash grants of up to P1,400 to indigent families who have kids ages 14 years old and below. In return, beneficiaries are required to send their children to school, and the mothers must go for regular prenatal or postnatal care.
Earlier, the DILG, DSWD, and the Department of Health agreed to push for the convergence of programs and projects intended for the poor LGUs identified by the National Household Targeting System (NHTS) such as the 4Ps, the Health Department’s Kalusugang Pangkalahatan Community Health Mobilization Program and the DILG’s Water for the Waterless LGU program.
Robredo said the convergence strategy intends to expedite the implementation of poverty reduction programs, and rationalization of funds by the national government.
“We, however, acknowledge the support and cooperation of our local governments in the implementation of these pro-poor programs to the identified beneficiaries of the NHTS,” he said.
In 2010, the DILG issued a similar directive, prohibiting the use of names and images of officials in billboards and signages of government programs and projects, as well as on fire trucks, ambulances, and police cars.
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