DOT endorse "Explore PH" guidebook

An April 7, 2011 press release by the Department of Tourism
The Department of Tourism (DOT) signed a Memorandum of Understanding (MOU) to endorse Explore PH, a comprehensive travel guidebook series on the Philippines published by Austrian company AustroMedia Corp.
“We commend Explore PH, especially so as a foreigner-initiated enterprise, for helping spread the good word on the Philippines as a tourist destination of choice,” said Secretary Alberto. A. Lim at the signing.
An all-inclusive travel guide, Explore PH contains both indispensable information (maps, an embassy consulate directory, emergency numbers) and interesting add-ons (travel tips, Filipino phrasebook) for local and foreign tourists, specifically foreign business travelers, expats and returning overseas Filipinos.   The first issue, launched in December 2010, began with a focus on Metro Manila, while an upcoming summer edition will serve as a tourist’s primer to Cebu.
The guidebook will include a listing of DOT-accredited establishments, as well as updated information on Philippine tourist destinations and attractions to be provided by the Department.The MOU also supplements the guidebook’s distribution channels—which at present include airports and several coffee chains—with placement at DOT regional and overseas offices and foreign missions.
AustroMedia Corp., which publishes Explore PH locally, also plans on printing books about Dr. Jose Rizal and Ferdinand Blumentritt in honor of friendly Philippine-Austria bilateral relations.
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