Philippines is top three dive destinations in Marine Diving Fair 2012, Tokyo Japan


The Philippines made waves in the Marine Diving Fair 2012, one of the largest diving and beach resort exhibitions in Asia, which attracts over 50,000 visitors annually. This year, the event showcased 200 exhibitors from 50 different countries.
Inspired by the Department of Tourism’s (DOT) “It’s More Fun in the Philippines” campaign logo, the colorful Philippine booth was a crowd drawer. With five aquariums placed strategically inside and marine life paintings on the wall, the booth raked in fair visitors to discover what makes diving “more fun” in the Philippines.
DOT’s participation was aimed at maintaining the high profile of the Philippines as a premier and competitive dive destination among Japanese overseas divers. Since the country’s participation in 2000, the Philippines has been continuously selected as one of the top five dive destinations.
This year, the Philippines is the only ASEAN country that ranked among the top three dive destinations together with Maldives and Palau. Since 2006, the country has been consecutively included in the top five “Best Overseas Destinations,” and consistently awarded as one of the top ten “Dream Destinations.”  Selection for these awards is done through voting by subscribers of Marine Diving Magazine, one of the most prestigious dive publications in Japan.
Blue Coral bagged the top award as the favorite dive operator for 2012, winning the same award for five consecutive years. Another dive operator, the Good Dive Shop also made it to the top ten for the same category.
Tourism Secretary Ramon R. Jimenez Jr. was pleased to note that once again, the country affirmed its status as a must-see dive destination by raking in top placements in all four major award categories. “Our partnership with the private sector dive tour operators has paid off nicely.  We encourage more suppliers to keep raising the bar for service excellence to grow this market segment,” the tourism chief said.
The participation of the DOT is also in consonance with its overall marketing strategy to attract Japanese divers, independent young women, and the active seniors. Japan remains to be among the top three sources of foreign tourist arrivals visiting the country in 2011.
Joining the Philippine booth were representatives of Philippine Airlines, Club Paradise, El Rio Y Mar, Alegre Beach Resort, Talisay Beach Resort, Emerald Green Diving Center, Anemone Resort, Blue Coral Diving Shop, Donsol Ecotour Inc. El Nido Resorts, Kasai Village Resort, Pacific Cebu Resorts International, Villa Tropara Dive Resort, and Philippine Banca Dive Safari.